Sales strategy, marketing tips, and the future of agentic CRM
If you can't name your conversion rate at every stage of your funnel, you're running your business blind. These are the seven numbers every founder should know cold — plus what's 'good' for each.
The single biggest source of lost revenue in B2B isn't bad marketing or bad sales. It's the gap between them. Here's how to diagnose it — and how to fix it before it kills your growth.
Funnel stages defined, real benchmark conversion rates by industry, and the math to reverse-engineer your revenue goal. The definitive guide for founders.
Marketing and sales fight about MQLs and SQLs more than they fight about anything else. Most of the fight is because nobody has written down what those terms actually mean. Here's the working definition that ends the argument.
Most founders avoid pipeline management because it feels like middle-management busywork. The ones who do it consistently outperform everyone else. Here's why — and how to do it without becoming a spreadsheet jockey.
Most founders set a revenue goal and then 'do marketing harder' hoping to hit it. The founders who actually hit their numbers do the math backwards from the goal. Here's exactly how.
Weekly insights on sales, marketing, and AI — no spam