The story

I've been involved with more than 50 startups across SaaS, hardware, robotics, biotech, cybersecurity, martech, adtech, and finance. I have an MBA. I've used HubSpot. I've used Salesforce. I've watched founders waste years on tools that should have been helping them.

The legacy CRMs are broken.

Salesforce needs an admin to set it up, and your team needs courses just to use it daily. HubSpot wants $1,500/month before you have any real automation. Both are built for companies with full marketing teams, full sales teams, and full admins to operate them. Both are slow to adopt AI in any meaningful way.

The operators I work with don't have any of that. They're founders. Heads of growth. Solo marketers wearing five hats. They need software that runs itself - not software that needs a team to run it.

So I built PegacornCRM.

This is the first CRM where autonomous AI agents do the operational work. Enrichment, scoring, sequencing, follow-up - handled by agents, not by you.

You set goals. You set guardrails. The agents do the work and show you their reasoning. You stay in control without staying in the weeds.

That's agentic marketing - and PegacornCRM is the first CRM built around it from day one.

PegacornCRM is for the hands-on operator wearing too many hats - the founder, the head of growth, the solo marketer - who needs to stay lean and move fast.

You shouldn't need a full marketing team to generate MQLs. You shouldn't need a full sales team to qualify SQLs. You shouldn't need a customer success team to keep accounts healthy after close. You need software that builds its own pipeline, nurtures it, helps close deals, and supports customers through the full lifecycle.

That's what we're building.

I'm Matt Twiford. I run Pegacorn Group, where I work with founders across industries to build products, launch companies, and figure out the parts of go-to-market they don't teach in business school.

Some of what I bring to PegacornCRM:

• MBA in finance, with deep experience in martech and adtech operations
• 50+ startups touched across multiple sectors
• Hands-on marketing work - sites built, brands designed, campaigns run
• Real understanding of the full funnel from cold outreach to renewal
• Strong opinions about what good software should feel like

I'm not building this from a spreadsheet. I'm building the CRM I wish I'd had every time I helped a founder ship a product.

- Matt
Founder, PegacornCRM

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