Sales strategy, marketing tips, and the future of agentic CRM
Notion and Airtable are better DIY CRMs than a spreadsheet - for a while. Here's an honest look at where each genuinely works, and the specific points where a real CRM pulls ahead.
Your Google Sheet is a perfectly good CRM right up until a specific moment. Here are the exact failure points - the real ones founders hit - and how to know you've reached them.
Every founder runs their raise out of a messy spreadsheet of 80 investors - and every founder hates it. Here's how to treat your fundraise like the sales pipeline it actually is.
A CRM full of duplicates, dead contacts, and half-filled fields is worse than no CRM - people stop trusting it. Here's a practical guide to keeping your data clean without it becoming a chore.
Most deals are lost not to a 'no' but to silence - the follow-up that never happened. Here's a practical follow-up cadence framework and the best practices behind it.
An AI agent without guardrails is a liability. Here's a practical checklist of the specific limits and controls every AI marketing agent should have before you let it run.
Before you let an AI agent loose on your CRM, it's fair to ask whether your customer data is safe. Here's an honest look at the real risks and the questions that actually matter.
Most people looking for a HubSpot alternative aren't unhappy with the product - they just hit the price cliff. Here's an honest look at what HubSpot really costs, when it's worth it, and what to switch to if it isn't.
It's the question every sales leader is quietly asking. Here's an honest answer that avoids both the hype and the panic - what AI really replaces, and what it doesn't.
The AI-SDR pitch is 'fire your sales team.' The reality is more useful and less dramatic. Here's an honest breakdown of where AI SDRs win, where humans still win, and how to combine them.
If an AI agent is making decisions in your CRM, you need to be able to check its work. Here's a practical, step-by-step way to audit what your AI is doing and catch problems early.
The scariest thing about AI in marketing isn't that it's wrong sometimes - it's that you can't tell why it did what it did. Here's what explainable AI means and why it's non-negotiable in a CRM.
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